About

ElizA WILLIAMS

About

My Story.
 My Mission.

BECOME EMPOWERED

TO CREATE  THE BEST

VERSION OF YOU!

I am a CERTIFIED NUTRITION & STRENGTH COACH who is passionate about TRANSFORMATIONS that run deeper than just physical – improving mental & emotional wellbeing … not just in the short term but FOR LIFE!

BEFORE KIDS – I worked for Bardot as their ‘National Operations & Loss Prevention Manager’… managing 52 stores around the country. I started as a casual in Retail and worked my way up to the top! That’s an example of my work ethic & my personality – I’m driven, I thrive when I’m busiest, I love helping others manage stresses & I pride myself in bringing out the absolute best in others… and now I’m determined to make an impact in the fitness industry!

COMPETING I was not always the fit, strong, healthy version of me that I am today! Before having kids I had probably stepped foot in the gym a whole of 3 times! It was after my pregnancies – a crazy 28 kilo weight gain with my girl, Amelia & 18kilos with my boy, Rocco – that I was determined to get the extra weight off! It took a lot of bravery to sign up to the gym – it felt overwhelming and I was so uncomfortable in my own skin. I remember I would hide up the back of the gym rooms during classes – as I couldn’t stand being near the mirrors. Over the weeks my confidence in the gym grew & it wasn’t long before I discovered weightlifting! I immediately fell in love with it – how it made me feel and the changes it made to my body… I lost all the weight I’d gained and more & decided to set myself a goal to compete in my first fitness competition! I stepped on stage 16 months post pregnancy & to my surprise – came home with a trophy!

Fast forward to today – I’ve had 8 years of competing experience & received top placings with bodybuilding federations – ANB, NABBA/WFF, IFBB & WBFF.

CREATING A BODY TRANSFORMATION – There’s a difference between exercising and eating well just to be fit and healthy & wanting more – a complete body transformation! To do this – you will need to learn to train differently and be articulate with nutrition… given all my experience – I can empower you to learn quickly, fall in love with the process & as a result, fast-track your results!

REGARDLESS OF GENETICS – OR WHETHER OR NOT YOU HAVE HAD KIDS – ANYONE CAN TRANSFORM THEIR BODY IF THEY REALLY WANT TO! 

PSYCHOLOGY / LIFE COACHING – After a few months of beginning coaching, I realised there was a greater need to help clients with the mental and emotional side first and foremost before focusing on the physical – the weight on the mind has to go before the weight on the body can follow! This is what lead me to study Psychology & also Life Coaching. I am passionate about helping clients with any areas of life that require focus in order to succeed!

ELIza Williams